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Pete Williams

Business Growth Australia

7 Levers Framework
Fast Business Growth
Growth Hacking


Pete Williams is an entrepreneur, advisor and marketer who Forbes recently referred to as “one entrepreneur that every marketer should be modelling” while Inc. describes him as “a savvy marketing strategist”. A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce. 

Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at age 21, he sold the Melbourne Cricket Ground, for under $500—which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).

Pete’s companies include Infiniti Telecommunications,, SpringCom Telecommunications, and Preneur Group (, an advisory-consulting firm that guides business owners through the process of increasing profits, margins and other key indicators by using the 7 Levers approach to business growth.

Pete’s new book, “Cadance: A tale of fast business growth” is based on the business success framework that Pete developed, called the 7 Levers. The 7 Levers Framework is a method of growing your business profits sustainably and effectively. It’s a blueprint for Growth Hacking and a referred to as the entrepreneurial sequel to Minimum Viable Product. 

Pete’s presentations leave audiences with practical strategy and implementable ideas they can apply to their projects straight away.

Key Facts

Countries Performed In

  • Australia
  • United States
  • England
  • Belgium
  • Tunisia

Clients Past & Present

  • Deakin University Business School
  • Junior Chamber International
  • 30DC INC
  • Bartercard International
  • Business Blueprint
  • The Experts Industry Association
  • The Eagles Academy
  • Dubbo City Council

Talk Time Duration

  • 45 MINUTES