Spread FactorBrain Science + Top Brands = billions of views
The Video EraWeapons of Mass Consumption
How to hijack attention and influence people
Discover your viral DNA
The journey. The formula. Unlocking the code to engineering
viral videos - an interactive audience experience that covers
the thinking, motivation and findings of 5 years of research.
Jonathan is an award winning investigative journalist, highly respected brand storyteller and guerilla marketer. After turning his attention to the dissection, research and creation of viral videos, he created his recognised "Spread Factor" Formula TM.
With an understanding that the brands are the broadcasters of the future and that sharing is the most powerful validation on social media - cracking the code, the art and the science behind why some videos 'spread' became Jonathan's passion and obsession.
With decades of storytelling and attention grabbing experience on prime time television, as well as 5 years in advertising and an appetite for finding answers, Jonathan couldn't resist this quest.
By reverse-engineering the elements in the "Spread Factor" Formula, entrepreneurs, brands and influencers can all enjoy a powerful advantage in the media world.
Jonathan's interactive presentations are high energy, packed with passion and delivered by a professional where audiences get to take away something valuable to implement.
"Jonathan Creek is a viral video master and an amazing conference presenter. I saw him speak recently and he has cracked the code to what makes a video go viral and just mesmerised the audience with his skill and knowledge. If you want a great presenter with a great message, Jonathan Creek is your guy"
"I found Jonathan to be easy to listen to & his knowledge of his subject matter was clearly deep. He is passionate but grounded in solid information. Put simply he's an expert in his field & you'll know it within minutes of hearing him speak."
"Everyone tells you that you need to start marketing with Video but no one tells you actually how to deliver your unique story with a VIRAL EDGE to makethem way more meaningful and always relevant to your audience."
"Jonathan shared so many GREAT ideas and they were all so tangible I'll be able to implement them right away into my own business. I came to the event scared of Video, I left fully inspired, with a ton of ideas and even better an actual action plan"
"Don't post another video on Facebook or YouTube until you learn about the science of creating videos. Today I was at a seminar that was mind blowing. No one in the world has developed this methodology. I applied just the entry level learnings on a Facebook Live and tripled my engagement, simply stunning! If your business demands video please do yourself a favour and talk to Jonathan Creek."
"Such an Enriching Experience - certainly worth the 10 hour flight! We are already sending the rest of our Editorial team to this workshop - it is that valuable."