How To Become The Go-To Brand In The Digital Economy
Supercharge Your Brand In The Digital Economy
Supercharge Your Personal Brand In The Digital Economy
Branding & Marketing
Marketing continues to change. Or does it? So much new, sounds like the old. What is different today is that the buyer is in full control, no longer engaged by what you sell or why you sell it. They know all this already. Now it is the time to help them buy. Step up Brand, it’s your turn now before AI takes over.
Barnaby is a brand creation expert with a catalogue of over 570 brand launches to his name. In his sessions, he provides us with an insight on how to ensure your prospect will choose your product or service above all others. From initial awareness to long-term loyalty, he will demonstrate a unique approach that can change the role for marketing in your business.
After a fast track career, he became the youngest MD of a Top 200 fully integrated advertising agency in London in 1999. 2 years later he bought the agency and was completely broadsided by the events of September 11th. Over the next 7 years, with the help of over 400 brand owners, he undertook a rank and file analysis of how marketing really works, given the onset of the digital knowledge economy. At the same time, he launched new brands for the likes of Marie Curie, E*Trade, Concert, Decathlon, Gremlin Games, Deutsche Post, amongst many others.
Barnaby is a published author, his first book on marketing approaching 10,000 sales, and continues as practitioner of his craft with a select few corporates each year. He is a mentor to a number of smaller businesses and an active part of the outreach committee of The Guild of Entrepreneurs of which he is a founding Freeman.
A big fan of props, his dynamic storytelling approach will both educate and entertain in equal measure. Barnaby makes all your marketing work.
""Barnaby captured the room – we threw him three of our most promising founders and – in real time and in front of an experienced audience – he deconstructed their business and gave them some great insights and thinking on the message they should convey to the world and how this followed through into their branding. We’d not attempted this learning format before and Barnaby carried it off with aplomb, demonstrating mastery of the field.""
""Barnaby, you connected with everyone in the room, before and after your talk, and I greatly appreciate you taking the time to do that. The content of your presentation was fascinating, wonderfully paced, and pitched at the perfect level for the calibre of the guests in the room. It would be easy with your level of success and expertise in your field to come across as patronising but there was not a hint of it. Instead you engaged and provoked thought by giving one of the most stimulating talks we have ever had. Bringing your suitcase of examples was really well received: people love visuals and the towel was unforgettable.""